Sponsored content policy

How Tradecraft labels and separates paid content from editorial.

Paid content is labeled “Partner content” above the headline, in the page title and in structured data.
Links in paid content carry rel="sponsored".
Sponsors never see, review or influence editorial coverage before publication.
Buyer’s guides are editorial, not sponsored. They are labeled as commercial-intent guides because they help readers choose products, and they carry our owner’s conflict-of-interest disclosure.
No vendor can pay to be included in, or to change its position in, a buyer’s guide.