[INTERVIEWEE NAME] on [TOPIC]
[STANDFIRST: one sentence on who this practitioner is and why their experience matters to the desk.]
InterviewTemplate
[QUESTION: What problem were you trying to solve when you started moving customers off SMS codes?]
[PRACTITIONER ANSWER]
[QUESTION: Which flow did you move first, and why that one?]
[PRACTITIONER ANSWER]
[QUESTION: What went wrong that you didn’t expect?]
[PRACTITIONER ANSWER]
[QUESTION: What did you tell customers, and what did they ask back?]
[PRACTITIONER ANSWER]
[QUESTION: If you were starting today, what would you do differently?]
[PRACTITIONER ANSWER]
Structured data for real interviews
Published interviews use Article JSON-LD with the interviewer as author, the interviewee as a Person in about, and the desk as audience.